Kidsland International Holdings Limited, an investment holding company, trades and sells toys and related lifestyle products in Mainland China, Macau, and Hong Kong. It offers its products through retail channels, such as retail shops, consignment counters, and online stores; and wholesale channels, including distributors, hypermarket and supermarket chains, and online key accounts under various brands. The company also invests in trademarks. The company was founded in 2001 and is headquartered in Beijing, China.