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Shanshan Brand Management Co., Ltd., an investment holding company, designs, markets, and sells formal and casual business menswear in the People's Republic of China. It primarily offers its products under the FIRS and SHANSHAN brand names. The company is also involved in the sub-licensing of trademark; and distribution of casual and formal business menswear through retail and e-commerce platforms. The company was founded in 1989 and is headquartered in Ningbo, the People's Republic of China. Shanshan Brand Management Co., Ltd. is a subsidiary of Shaanxi Maoye Industry and Trade Co., Ltd.