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Be Friends Holding Limited, an investment holding company, provides all-media services in the People's Republic of China. It operates through four segments: New Media Services, Application Solutions, System Maintenance Services, and Sales of Self-Developed Products. The company offers live-streaming e-commerce services; TV broadcast application solutions; self-developed equipment and related products; and broadcasting equipment, as well as system maintenance services. It is also involved in development and production of core technology equipment systems for the production and processing of radio and television media. The company serves media platforms, industrial customers, broadcasters, etc. The company was formerly known as Century Sage Scientific Holdings Limited and changed its name to Be Friends Holding Limited in July 2023. Be Friends Holding Limited was founded in 2007 and is headquartered in Hangzhou City, China.