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Tryg A/S, together with its subsidiaries, provides insurance products and services for private and corporate customers, and small and medium sized businesses in Denmark, Norway, and Sweden. It operates through Private, Commercial, Corporate, and Sweden segments. The company provides car, contents, house, accident, travel, motorcycles, pet, health, property, liability, transportation, group life, and boat insurance products, as well as fire and content, and worker compensation insurance products. It sells its products primarily through call centers, Internet, tied agents, franchisees, interest organizations, car dealers, real estate agents, insurance brokers, and Nordea branches under the Tryg Forsikring, Alka, Enter Forsikring, Tryg, Moderna, Tryg Garanti, Moderna Djurförsäkringar, Atlantica Båtförsäkring, Affinity, and Bilsport & MC specialförsäkring brands. The company was founded in 1731 and is headquartered in Ballerup, Denmark.