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Auto Italia Holdings Limited, an investment holding company, engages in the marketing, distribution, and after-sales servicing of Italian branded cars in the People's Republic of China, the United Kingdom, and Hong Kong. The company operates through Cars, Property Investment, and Financial Investments and Services segments. It also engages in life sciences investment businesses. The company invests in securities; provides financing and corporate finance services; and trades related car accessories. The company was formerly known as Wo Kee Hong (Holdings) Limited and changed its name to Auto Italia Holdings Limited in September 2012. The company was incorporated in 1989 and is based in Hamilton, Bermuda.